Iceland Record-Breaking Award Winners

Iceland won the Outstanding Achievement Award at the Retail Industry Awards last week, tallying to a record-breaking collection of accolades. This award is for real customer satisfaction and is measured by the IGD’s ShopperVista monthly shopping tracker. Iceland was also named Online Retailer of the Year at the IGD awards. Other awards Iceland has received in 2017 include Online Supermarket of the Year at The Grocer Gold Awards; Business Initiative of the Year for the new Iceland Kitchen; two Gold, two Silver and four Bronze Awards at the British Frozen Food Awards and the Convenience Retailer of the Year at the FreshAwards for excellence in fresh produce.

Iceland’s founder and executive chairman, Sir Malcolm Walker was granted the Grocer Cup, the top most prestigious accolade awarded to individuals who have contributed the most to the grocery industry over the year by displaying extraordinary leadership and inspiring their company to obtain outstanding results. Sir Malcolm beat nine leaders from competitors including Aldi, Morrissons and Tesco.

David Devany, Iceland Managing Director of Online says: “Winning awards seems to be becoming a habit, but it is a massive thrill to pick one up that is based on genuine customer feedback. This reinforces the findings of the Which? supermarket survey that we really do offer the best online service in the UK measured by the only thing that ultimately matters: delivering customer satisfaction.”

Sir Malcolm Walker adds: “I’ve never been a great fan of awards dinners – to put it mildly – but I have to say that the IGD Awards were a truly fantastic event. Winning The Grocer Cup is one of the absolute highlights of my 53 years in retailing – and the fact that it was voted for by my colleagues, competitors, suppliers and customers makes it all the more special. I thank everyone who voted for me for this huge demonstration of support.

“The awards we keep winning underline the huge progress Iceland has made over the last two years to make us one of the UK’s best-regarded food retailers. We have invested heavily in people and assets to make this possible, including spending £2 million to create the best retail development kitchen in Europe at our Deeside head office. We are successfully winning new customers and delighting established shoppers by developing unique, exciting and great-tasting quality food that they simply cannot buy anywhere else, while continuing to offer outstanding value for money. 2 “Today we have the strongest management team we have ever had, our best-ever product range, a market-leading Online business, and are successfully changing perceptions of Iceland both through our “Power of Frozen” marketing campaign and by making major improvements in our stores. Our new Iceland store concept is proven to enhance our customer appeal and is now being rolled out across the country, while our distinctive and complementary The Food Warehouse format is already open in 51 locations across the UK, with many more stores in the pipeline. “Iceland celebrates its 47th anniversary next month and I have never been more excited about its prospects, and am immensely grateful for the endorsement provided by these great Awards”.