5 Tips for Running a Recruitment Franchise

Lily Sweeney, writer

Published at 04/03/2022, Updated on 04/05/2022 , Reading time: 5 min

5 Tips for Running a Recruitment Franchise — Photo © 5-Tips-for-Running-a-Recruitment-Franchise.jpg

If you’re a strong communicator with a head for business who loves making interpersonal connections and finding the right person for the job, why not start a recruitment franchise? Recruitment is a thriving sector of industry in 2022, with employers turning to agencies more often than ever to attract top talent. Read on, and discover how you can effectively and efficiently run your recruitment business, benefitting from rising demand.

Opting to become a franchisee and make a career change with a recruitment franchise is step one. It’s the step that sees you entering this highly viable industry that’s set to grow by 7% in 2022 [Expion] Step two? Making the business you’re building one that can be profitable and successful in the long term. Actually RUNNING a franchise in the recruitment industry well.

>> Read more about: Top 3 Recruitment Franchises in the UK

Why start a recruitment franchise?

If you’re thinking about running your own business but you’re not sure if running a recruitment franchise is something you’d be suited to, ask yourself whether you’re a resourceful, hard-working person who loves talking to other people. Can you be charming and persuasive? Can you work to deadlines deftly? Do you have the business acumen you’ll need to keep your franchise ticking over?

If your answers to those questions are yes, there’s every chance that starting a recruitment franchise is definitely something you could do. As for why you’d want to? Just take a look at the stat cited above! The recruitment sector is growing rapidly and 47% of employers report hard-to-fill vacancies [CIPD], meaning the demand for talented recruiters is rising. You could become a recruiter, respond to this demand and enjoy a huge amount of professional success as a result.

5 tips for running a recruitment business

With a strong sense of why recruitment is a great place to put your money and a better idea of what it takes to run your own recruitment franchise, it’s time to provide you with some tips. Hopefully, each of the following pieces of advice will enable you to better handle your recruitment franchise’s day-to-day business once you’re officially up and running...

1. Invest time and effort into building a strong team of recruiters

A recruitment agency is only as strong as its team. When starting an agency from scratch, you’ll likely find yourself hiring right away - but it won’t necessarily happen like this if you choose to become a franchisee. Many recruitment franchise investment opportunities begin as one-man work-from-home operations with room to expand down the line, and if that applies to your situation, this tip is one to file away for later.

When you do expand, whenever this might be, put all of your energy into ensuring you bring the right people on board. As someone with a strong interest in all things recruiting and hiring, you should know better than anyone else the value of a great employee. A great employee brings dynamism, creativity and energy to the team, while a poor hire can sap all the energy right out of a workforce, preventing your recruitment franchise from operating effectively.

2. Identify your franchise’s USPs and play to these when marketing

The recruitment industry contains many different sub-sectors. Specialist recruiters, for instance, might work in one particular field. Tezlom, a UK-wide healthcare recruitment agency welcoming new franchisees as we speak, is a great example of this. But whether your franchise is generalist or specialist, it will have certain unique elements that you can play on when marketing. What is your franchise doing or saying that the competition isn’t? How can you use this to stand out in a saturated space?

3. Put your focus on candidate experience

Candidate experience is 100% the name of the game in recruitment, especially given the fact that the UK job market in 2022 is absolutely a job seeker’s market. When you start a recruitment business, you’ll be attempting to attract top talent on behalf of your clients. But to stand out from the competition, you’ll need to think carefully about that talent, and about what potential applicants want. Ask questions like:

If I were looking at this job as a potential candidate, what would I want to see from the job ad? What information would matter most to me?
If I were applying for this role, how would I want the hiring process to happen? How quickly would I want to know, one way or the other, if I had the job? How would I like to be communicated with?
If I applied to this role and was unsuccessful, how would I want my feedback to be delivered?

Common mistakes that recruiters make (and that your franchise should avoid making) include failing to regularly communicate with talent and failing to deliver feedback to unsuccessful applicants. Eight out of 10 candidates would be discouraged from applying for another role with the same company if they didn’t get feedback after an unsuccessful application [Job Description Library], which is the last thing you want when you’re building a talent pipeline.

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4. Streamline your hiring processes wherever possible

This ties into the above tip, as the faster you can make your recruitment franchise’s hiring processes (while remaining aligned with the wishes of your franchisor, of course), the better candidates will feel about the recruitment experience. Candidates value speed, and anything you can do to simplify and accelerate the process of matching employees and employers without sacrificing quality should be done. Consider investing, for example, in automated recruitment tools like applicant tracking systems. Cut out busy work and save precious time.

5. Seize all the development and learning opportunities that come to you

One of the biggest advantages of running a recruitment franchise rather than going it alone is the franchisor support you get. Your franchisor isn’t just there for you as you launch your business, training you up and helping you prepare. They’re also there for you even years down the line, offering ongoing opportunities for you to develop, grow and learn. Never let the learning stop. Keep soaking up all that you can from the chances you’re given.

Become a franchisee in the recruitment industry today, and enjoy all the benefits of running your own business.

You should now know all you need to start your recruitment franchise on the right foot. Still on the fence? Keep exploring your options on Point Franchise, and you’re sure to find the perfect fit in time. For those who love communicating and selling, there are many business coaching franchise investment opportunities to explore. Or, for those who love managing and problem-solving, there are many management franchise investment opportunities to explore, too.