Subway teams up with Amadeus at the ICC

Subway has teamed with experienced catering business Amadeus to set up a location at the ICC in Birmingham.

Subway has joined forces with catering giant Amadeus to open a new location at Birmingham’s International Convention Centre (ICC). The new store will replace an old, outdated food unit in The Mall and it’s hoped that it will attract new customers to the area’s culinary delights.

Colin Hughes, Country Director for Subway in the UK and Ireland, welcomed Amadeus on board and expressed the sandwich franchise’s excitement at the beginning of an exciting new partnership.

“We’re delighted to have Amadeus onboard as a partner and see the opening of its first Subway store. Venues such as the ICC provide a great opportunity for us to reach a new customer base and with the huge variety and choice available at Subway, from Subs and wraps to salads, the Subway store enables Amadeus to offer its visitors with an even greater food offering.”

He continued:

“Visitors will also be able to take advantage of our exciting new products and deals, such as the Subway Savers range, which features three new Saver Subs, giving our guests amazing value and more choice at all times of the day.”

Craig Hancox, General Manager for Amadeus’ operations at the ICC, explained why Subway is such a good fit for the centre and for Amadeus.

“Subway as a brand really appealed to Amadeus due to its commitment to responsible, sustainable sourcing and the fact that absolutely everything is cooked and prepared fresh on site. And our staff have really enjoyed being trained up and becoming part of the Subway family, understanding the Subway ethos, standards and ways of working.”

If you’d like to learn more about becoming a Subway franchisee, follow the link above.