Franchising details
I am Döner is a premium award winning quick service kebab brand.
Under its bold brand is a menu comprising its own Döner kebab, made with a unique bread recipe and signatory sauces, as well as salads bowls, rice bowls and street cart fries.
It is estimated that 1.3 million kebabs are consumed every day in the UK, so this is a fantastic chance to grab a piece of this large pie with a modern kebab shop featuring:
- Halal certified, vegan & gluten free options
- A clean, compact operation
- Kiosk and pre-order technology
- An inclusive and sustainable brand
- Low food and labour costs, delivering excellent returns
Unlike the other kebab shops, this non-stereotypical kebab brand does not feature the kebab spit, which is associated with the negatives of the dirty kebab offer and a major source of food wastage and additional upfront and ongoing costs.
I am Döner is a flexible concept that can occupy as little as 150 sq ft in its kiosk format, up to 1,500 sq ft in its fast-casual setup, generating strong take away and delivery sales in any format. Customers can click and collect and order in store from self-ordering kiosks.
Capex per site is roughly half the size of other branded kebab restaurants. This, combined with very low operating costs, has historically delivered an industry-leading ROI in the existing estate.
Franchise costs and details
Training and support
I am Döner have structured a very comprehensive training programme covering every aspect of the business, designed to fast track you through all the operating procedures.
This involves:
- 20 days at our training store for theoretical and practical training, covering all the areas of running our business
- a further 8 days pre- and post-opening to ensure you have a seamless operation to maximise sales and convert them into profits at the same rate as our existing locations, which is very high!
We have a dedicated Franchise Manager to support you through the training, but also in other key areas:
- Introduction to sources of finance: our franchise is known to high street banks and asset finance providers
- Introduction to our property contacts for location scouting: these include all the main high street and shopping centre landlords and several property agents in various parts of the Country
- Advice and guidance with restaurant design and fit-out
- Assistance with key staff recruitment and on-boarding
- Introduction to our nominated product/equipment suppliers
- Help with setting-up the business, including our kiosk and pre-ordering technology
- Advice and support with the marketing launch
- Help with operations fine-tuning
Our support carries on for the duration of your contract including, among others:
- The provision of at least two 2 special menu item campaigns per annum inclusive of collateral, point of sale, imagery, newsletter and social media posts;
- Access to brand photography, with additional imagery and videos added at least 3 times per year
- Regular shop visits in order to provide an opportunity for review, analysis, and advice and guidance
- Periodical PR stories to elevate the brand’s profile in the market
- Website and social media management
- Supply chain management to ensure cost of all inputs is under control and we can benefit from economies of scale
