I am Döner signs UK multi-site franchise deal

Following on from their recent international opening in Dubai, I am Döner, the award winning better kebab brand backed by Think Hospitality, has signed a multi-site franchise deal to take the brand to Merseyside and the Isle of Man, a deal facilitated by Seeds Consulting.

The partnership with Optimum Group, the company behind the franchise of Costa Coffee and Kaspas in Merseyside, will see the first UK franchise opening for the brand, with a first site due to open this summer in Liverpool.

Dave Connor, CEO Optimum Group said; ‘Having researched the premium kebab sector extensively for a number of years we are pleased to have selected to partner with I am Döner. The brand is strong, systemised and led by an experienced management team. The menu and food really is the stand out feature, simply the best döner we have tasted. We just had to bring this brand to the North West of England. This new addition will be a great fit in our brand portfolio of coffee shops and dessert businesses. We will be opening two I am Döner outlets within the first year and at least ten within five years. We are proud to be the first UK franchise partner.’

I am Döner Chairman, James Hacon says ‘We are excited to start our UK roll out with the team at Optimum Group, who have both the experience and vision to make this a massive success. This is the culmination of three years hard work from the I am Döner team where we have strengthened leadership and focused on taking a fantastic concept and making it run like a systemised well-oiled machine.’

Seeds Consulting Founder Matteo Frigeri adds: “We are delighted to be retained by I am Döner to assist with their ongoing UK and international expansion plans. A strong USP, a moderate upfront investment and industry-leading EBITDA margins make I am Döner the perfect food franchise not only for experienced groups like Optimum, but also other traditional and non-traditional hospitality operators in our network”.