Stagecoach Theatre School Nominated For Top Business Award

Stagecoach theatre franchise school prepares its song and dance for the finals in upcoming top business award.

The leading performance arts franchise school renowned for teaching and nurturing dancing, singing and acting skills to children ages 4-18 is preparing it biggest production yet – the Brand Awareness business prize by the British Franchise Association.

Founded in 1988, Stagecoach is the UK’s leading franchise network of part-time performance arts schools for 4-18 year olds. With over 1 million students around the world who have been inspired by Stagecoach, the performing arts franchise business continues to blossom reaching over 40,000 students across a network of over 350 franchisees nationwide, including three in Cumbria-Carlisle, Cockermouth and Kendal.

Stagecoach’s chief operating officer, Andy Knights, was keen to announce the UK’s leading performance arts school was the only children’s service franchise selected for the award. In 2014 Stagecoach underwent a full brand fresher upper with new marketing campaigns and digital strategy and it seems to have paid off. Mr. Knights said: "It’s testament to our incredible franchisee network that this rebrand was welcomed and adopted across the board.

“As we approach our 30th anniversary this April, the entire Stagecoach team continues to monitor client engagement and plan our strategy around what our customers want."

"We have lots of fun activities planned worldwide to help us sustain our progress in brand awareness but also focus on rewarding and retaining students who enjoy our services."

“Stagecoach have been shortlisted as finalists for the Brand Awareness Award because they have evidenced an innovative and engaging approach which makes their brand both memorable and meaningful,” added Emily Price, head of operations at the association.

The Brand Awareness business award will be announced at the association’s annual Franchisor of the Year Awards in partnership with HSBC, at the ICC in Birmingham, on June 28, 2018.