Signarama increases back-to-school spending

Signarama is helping businesses get the most out of back-to-school shoppers.

Signarama has been promoting its services to retailers across the globe as children gear up to return to school.

In what’s known as the second busiest shopping season of the year, retailers could lose out on customers if their products, discounts and offers aren’t properly promoted. An estimated $18 billion is spent between the middle of July and the middle of August on products such as books, clothes, stationary, folders, backpack and more expensive items such as laptops, tablets and headphones. So, risking missing out on a chunk of that incredible spending wouldn’t be wise for any retailer.

That’s where Signarama comes in. Its wide range of signs include on premise ADA signage, banners, yard signs and even digital signs that can be adjusted depending on the offer of the day. Shoppers are signposted to important products and competitive offers that they may have failed to otherwise notice.

President of Signarama, A.J. Titus, explained why it’s so important for retailers to utilise signs in their bid to attract customers:

“It is important for retailers to understand their market and signage helps educate both students and parents about the products offered by their store. Signage that promotes their products is a proven method that drives traffic and increases sales.”

Signarama is the world’s largest sign franchise, offering branding and messaging solutions to companies everywhere. Its services include a wide range of sign and graphic solutions such as vehicle wraps, digitals signs and even advertising and marketing. With over 800 locations in 60 countries, retailers across the globe can benefit from Signarama’s expertise.

It’s hoped that the franchise will be able to continue expanding rapidly and that it will have more than 1,500 locations by the end of 2020.