Rooster Shack founder evaluates 2021

Rooster Shack’s founder has spoken about how his business adapted in the face of the Covid-19 pandemic during 2021.

Imran Mamud, who launched the fast food franchise with his dad in 2016, revealed he saw an increase in the number of investment requiries he received during the pandemic.

“As a whole, takeaways seemed to be doing well during this period and many potential investors saw an opportunity to be part of this growth.”

In normal circumstances, Rooster Shack offers a dine-in option, but has been able to capitalise on its home delivery model during the virus outbreak. The business adapted by focussing on takeaway options, promoting contactless delivery and offering an all-day delivery service. It also used third-party platforms to reach more people.

Now, Imran is keen to continue the business’s marketing efforts:

“We have a fantastic in-house marketing media team who specialise in the food sector. The focus was to promote our food and service on social networks in order that a wider variety of customers would order from us via home delivery.”

Imran also described the best advice he has received during the Covid-19 pandemic.

“2020 was very tough for most of us, some more than others. I think my brand has been fortunate that we have been allowed to trade and not only that but to hit sales records. The best advice I was given was to be thankful that we have had the opportunity to operate and grow.”

So, what’s next for the franchise? Imran said,

“I have so many goals that I would run out of space to write them but, in a nutshell, it’s to ensure that we grow our reach by opening stores in the right locations and to continue to win awards. My aim within 10 years is to be the market leader in this type of quick service food.”