Rooster Shack Franchise

£50,000Minimum investment

£500,000Expected revenue after 2 years

Rooster Shack has reinvented the chicken shop: better food, better branding, better systems. For a quick payback of your investment.

Franchise Concept & Key Figures

Franchising details

ROOSTER SHACK IS A SYSTEMATIC AND BRANDED APPROACH TO TRADITIONAL CHICKEN SHOPS

Rooster Shack is a unique and independent quick-service food brand serving freshly made piri piri and house grilled chicken, wings, wraps, rice boxes, burgers and shakes.

It positions itself as a cooler and more professional alternative to existing chicken fast-food and it features a systemised operation minimising labour and skill requirements.

Rooster Shack has won the Good Food Award for Takeaways 2020.

Rooster Shack has also a strong track-record of supporting franchisees in getting the best return on their investment via outstanding operational support, training, deals with approved vendors and strong marketing activity to drive sales.

FOR EVERYONE, EVERY-TIME, EVERYWHERE

Rooster Shack caters to an audience of young families, students and office workers for lunch, dinner and in-between snacking. Its menu includes halal, vegetarian and vegan options to suit every dietary requirement and lifestyle.

Its product range and packaging are ideal to eat in or to consume on the go or have delivered, allowing the franchise business to benefit from multiple revenue streams.

It is proven to trade successfully from as little as 500 square feet locations. As a result, rent % in Rooster Shack is usually in single digits.

It is ideally suited to suburban secondary shopping parades with a middle-class residential population and presence of students and office workers in the vicinity.

Franchise costs and details

Franchise fee : £17,500

Operating fee : Nil

Advertising fee : 2%

Minimum Households per Territory : 5000

Royalties : Nil

Total investment : £160,000

Average floor space : 700 sq ft

Franchise premises required : No

Funding support : No

Business type : Franchise

Training and support

OUTSTANDING BACKUP AND SUPPORT

Rooster Shack is committed to providing a comprehensive support package to its franchise owners and in so doing, to provide them with an excellent opportunity to grow and develop a successful Rooster Shack business.

These support services include:

Continuous menu and new product development, to align the concepts to any change on food trends
Organisation of group purchasing schemes
Introduction of nominated suppliers
Finance options, via third-parties
Lease acquisition services and assistance with location selection
Ongoing analysis of the key performance indicators for each franchise business
Ongoing updating of the Operations Manual
Updating and maintenance of EPOS system and other operations software
Availability of telephone advice and guidance:
Development and updating of branded promotional materials
Organisation of attractively branded items of corporate uniform. This includes T-shirts, caps and aprons
Design and availability of loyalty schemes that help to build repeat customer business.
Maintenance of a quality website to include regular updates of franchise partner information
The organisation of a periodic conference as an occasion to provide recognition and motivation to all franchise partners
Regular visits to franchised outlets for review and planning
National marketing planning

Brand's history

Launch of the concept

Last opening date

Outlets

Join us

Hear from our current franchisees

Published at 07/10/2020

Rooster Shack’s Imran Mamud shares franchising secrets

Become a franchisee in 3 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

Is our franchise right for you?

Discover the strengths of the ideal candidate to join our franchise:

Economic and financial skills

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Sales skills

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EXPERIENCE IN RUNNING A BUSINESS

We are looking for people that have experience in running their own business within and outside the catering industry.

They should be prepared to start as owner-operators in their first Rooster Shack restaurant, until it becomes established. We are also looking for individuals with a long-term plan, ambition and appetite to grow the business to multi-site, seizing opportunities to scale in adjacent markets, with Rooster Shack’s support.

COMMITTED AND HARD-WORKING

The ideal candidate should also be committed, hard-working, commercial and with good people skills, thus able to lead by example and motivate his or her team.

As any business, a Rooster Shack franchise will require full commitment from the start and relentless focus on delivering outstanding service day in day out, keeping costs within budget and carrying out marketing activities to grow sales and retention.

A positive attitude and the will to learn the Rooster Shack business inside out and succeed in the F&B market are essential.

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Digest our latest news

Published at 05/09/2022

Rooster Shack Expands Across Britain Through Home-Deliveries

We reached out to the founders of , asking them what the secrets are to their success during a post-pandemic, new normal. Here is what they said about their impressive brand expansion.Imran and Abbas Mamud launched the fast food franchise with their dad in 2016.