Co-founder Fiona Leggott Encourages Women into Franchising!

Jakob Pii, writer

Published at 17/06/2022, Updated on 17/06/2022 , Reading time: 3 min

Co-founder Fiona Leggott Encourages Women into Franchising!

Blossom Home Care passionately believe in setting ever-improving standards for franchising.

This passion extends not just to the outstanding support Blossom offers its franchisees and their clients but also to the franchise industry proper.

To that end, Blossom Home Care co-founder, Fiona Leggott, has proudly assumed a new voluntary role with Encouraging Women into Franchising (EWiF).

EWiF is a not-for-profit organisation run entirely by volunteers, providing advice and guidance to women looking for a route into the franchise industry.

Fiona will offer guidance to current and would-be franchisees and franchisors across the entire North East region.

So, to discover more about the role and what it entails, we sat down with Fiona for a chat over a cuppa and biscuits…

So Fiona, how did this role come about?

I first signed up to EWiF a couple of years ago, but there didn’t seem to be any events occurring in the North East. When renewing my membership, I asked about this and was informed that they were currently in the process of appointing a new team to oversee the region.

It was then we discussed me coming on board in a voluntary role to support the regional chairwoman, Angela Sterling, and I gladly accepted!

What will you be doing in the role?

Primarily I will be coordinating networking to strengthen EWiF’s links, co-chairing meetings in the North East, and supporting national events. I will also be on hand to act as a mentor for franchisees and franchisors in the area who are looking for support and advice.

How much are you looking forward to getting started?

I’m really excited! Joining EWiF is a fantastic opportunity to get to know more people within the franchising world, encourage networking across the region, and support a hugely worthwhile cause: getting more women into franchising.

What are you hoping to achieve during your time with EWiF?

My aim is to help build and nurture a proactive, supportive, positive group in the North East.

It’s been proven that women are more reluctant to enter the franchising industry, often because the expectations involved cause anxiety. But a lot of people – not just women – are still unaware of the many key benefits franchising offers, not least the incredible support that is available.

Fantastic! Lastly, how will Blossom Home Care benefit from the new role?

I really hope it showcases what we’re doing with the brand on a wider, yet more personable level in the franchise sector. Hopefully, people will also get to see what a fantastic franchise opportunity we offer as well. But irrespective of that, my aim is simple: supporting the EWiF network as a whole to ensure everyone’s time in franchising is a massive success.