Chipsaway explains the importance of support

Chipsaway and Ovenclean’s Managing Director, Tim Harris, has explained what franchisees should expect from their franchisors and why support is so vital.

While franchising is comparatively an easier route to business ownership than going it alone, it can still be a tricky journey for franchisees. That’s why it’s so important for franchisors to offer an extensive support package to their network, according to Harris.

He explains that, as a small business owner, you’ll need to take on lots of roles you may have never done before. You should be able to easily access support in every area from marketing to choosing premises and also undergo extensive training before you begin trading.

“A great example of this is our ChipsAway car repair franchise, which equips franchisees with all the tools to run a successful operation,” says Harris.

“All new ChipsAway franchisees complete four weeks of initial training at the group’s purpose-built facility, which is accredited by the Institute of the Motor Industry (IMI). It is this kind of vital training and support that makes the brand so successful, and after operating for 25 years, it now has over 200 nationwide franchisees.”

Harris says that technical support is just as important as generic advice. Your franchisor should guide you through any unfamiliar processes to make sure you’re confident and ready to trade. He also explained how marketing can make all the difference for new franchisees.

“Marketing is the number one business power tool that you need to be utilising if you want to supercharge your business. But we know that unless you’re marketing trained, it can be difficult to know where to start \[and\] find the time to plan and strategise without taking away from your core business.”

Other things Harris advises franchisees look out for is an all-inclusive franchise package that covers everything from IT to legal support, a friendly team that are happy to answer any questions before you even join and a supportive franchise network.

If you’d like to join this van-based franchise and enjoy its extensive support package, you can find out more information above.