ChipsAway Launches Playful Motorway Services Ad Campaign – with a Serious Message Behind the Humour
Bold new out-of-home campaign showcases ChipsAway’s expert vehicle repair services in a light-hearted, relatable way.
Published at 04/04/2025, Updated on 04/04/2025 , Reading time: 2 min
Starting Monday 7th April, leading vehicle repair franchise ChipsAway is hitting the road with a nationwide out-of-home (OOH) advertising campaign across the UK’s motorway services network. The eye-catching posters take a fun, tongue-in-cheek approach to everyday car damage, with slogans like “Oh Walls!”, “Scuffing Hell!”, “Oh Bollards!” and “Son of a Ditch!” – all designed to catch the eye and raise a smile, while highlighting the real-life mishaps ChipsAway technicians deal with every day.
Far more than just a playful twist, this creative approach is part of ChipsAway’s wider strategy to build stronger brand recognition and demonstrate just how relevant their repair services are to everyday drivers. By tapping into common frustrations – like scuffs, scratches and bumps – the campaign aims to position ChipsAway as the trusted, go-to name for minor vehicle repairs.
We wanted to bring some humour into the everyday frustrations that drivers experience,” said Rebecca de Chair, Group Marketing Manager at ChipsAway.
The campaign will run across high-footfall motorway service stations, ensuring maximum exposure to drivers while they’re on the move. It’s also being supported by a paid social media push to extend its reach online and spark conversation among drivers and fans of the brand. By combining physical and digital touchpoints, the campaign is set to build brand awareness and drive new customers to the ChipsAway network.
To add a more interactive element, drivers are encouraged to snap a photo if they spot one of the ads and share it using the hashtag #OhBollards.
A Trusted Name in Vehicle Repair – and a Proven Franchise Opportunity
ChipsAway has long been recognised for its mobile repair services, offering fast, professional fixes for minor dents, scratches and scuffs. Backed by a UK-wide network of skilled technicians and Car Care Centres, the brand is known for its quality workmanship, affordable pricing, and strong customer service.
For aspiring entrepreneurs, ChipsAway also represents a compelling franchise opportunity – offering comprehensive training, national marketing support, and the backing of a brand that’s become a household name in car care.
