Humpit Hummus- Start Your Own Franchise
Sophie Cole, writer
The rise in popularity of plant-based eating has been nothing short of stratospheric and many have called 2018 the year that veganism went mainstream. There are estimated to be more than half a million vegans in the UK alone, which has risen from around 150,000 in 2006 and the UK’s market for meat-free foods is estimated to be worth a staggering £572 million.
The problem that vegans have always encountered is a lack of choice when they head out to eat. They might be able to craft delicious meals in the comfort of their own homes, but there’s always been a serious lack of plant-based options for vegans to eat when they’re on the go. But, thankfully, this is changing and there are plenty more options popping up that allow vegans to enjoy a huge variety of global tastes.
Demand for meat-free food increased by an incredible 987 percent in 2017, showing that the market is wide open for those who can step up and provide delicious meat and animal-product free options. Supermarkets are even introducing vegan convenience foods including ready meals, on-the-go snacks and sandwiches, and dairy-free drinks, making it easier than ever to enjoy plant-based food wherever you are. Also, experiencing a huge rise in popularity is the humble chickpea and its creamy cousin, hummus.
From mezze restaurants to food stalls offering a taste of the Moroccan treat, hummus is becoming a popular snack for people all across the UK. And with the global hummus market expected to be worth more than one billion US dollars by 2022, combining delicious vegan cuisine with the creamy chickpea spread that’s become a favourite of people everywhere, sounds like a great idea for a business. That’s where Humpit Hummus comes in. As the UK’s only 100 percent plant-based food franchise, it’s blazing a trail for vegan businesses all over and setting its sights on becoming the UK’s biggest plant-based franchise in the next few years.
Humpit Leeds
The Humpit franchise was born when its founders realised that many people had never experienced the joy of a fresh bowl of hummus with a warm pita on the side, which is the authentic way to enjoy the dish across the Middle East and North Africa. Many of us Brits enjoy the chickpea blend as a spread or small dip for vegetables- Humpit wanted to change the way that we see it, moving if from a snack to the main event.
The food franchise first established its presence in the city of Leeds in 2014, at the well-loved Corn Exchange. Even as a humble pop-up stall, it quickly captured the attention of people across the city and shot up to number one on TripAdvisor after just eight weeks of business. Humpit was then crowned the ‘Virgin Start-Up Street Food’ Winner in 2015, which meant its founders got to meet business mogul Sir Richard Branson and set their sights on becoming something much bigger.
The company quickly expanded and now has five units across the UK, with ambitious plans to open at least three new company-owned stores in 2019. As well as this, it’s seeking franchisees with a passion for the Middle Eastern cuisine to join the business and help it grow into the UK’s leading plant-based food brand.
Humpit Hummus
Humpit Hummus has a delicious menu that puts its star ingredient at the heart of every dish. Its ‘Humpit Classic’ combines creamy hummus with whole chickpeas, fresh parsley, rich olive oil, paprika and mixed pickles in a deep bowl and is served with a side of freshly baked pita. Next comes the ‘Filled Pita’, which stuffs its signature hummus, and deliciously spiced and freshly cooked warm falafel into a pita, alongside fresh salad, pickles and tasty sauces.
Those who are in the mood for something lighter can pick the ‘Salad Bowl’ and build their own bowl of fresh salad topped with hummus, irresistible falafel, pickles and sauces. If the originals aren’t quite enough for you, there’s a range of tasty toppers including extra falafel, pickles and salad that can be added to each delectable dish on the menu.
As everything on the menu is 100% vegan, those who embrace the power of plants can enjoy a stress-free and super tasty dining experience that can be enjoyed on the go or as a relaxing sit-down meal. To wash it all down, Humpit has a refreshing range of drinks including its signature Humpit hot and iced HumpTea, freshly squeezed fruit and veggie juices, and fresh lemonade.
Humpit Franchise
Humpit offers a flexible franchise opportunity for those who want to get a slice of the tasty action. Its concept works as both a sit-down restaurant, where people can gather with friends and family over a bowl of delicious hummus and pita, or as a fast-food takeaway booth, where you can grab your hummus fix on the go. It’s looking to franchise both models, depending on which best suits each prospective location and is accessible to those looking for a business with low overheads, as each site has low fit-out and running costs.
Humpit is seeking franchisees with the entrepreneurial spirit to make their own business a success. Ideally, they’ll have previous experience in the food and hospitality industry, but most importantly the drive and dedication to succeed in pushing their business forward and helping both their branch and the Humpit brand to grow and thrive across the country.
Humpit is unique as it currently has no direct competition on the market, meaning the potential for success is endless as you’ll be introducing a fresh, new concept to the people of the UK. Its tasty food is a healthy alternative to other fast-food outlets, and it offers exceptional value for money with its generous portions that make a great lunch or dinner. Finance options are available and Humpit’s dedicated franchising team will work with you on everything from finding the perfect location to ensuring your launch is as stress-free and successful as possible.
Sophie Cole, writer