Subway partners with brand licensing group

Subway has established a partnership with Broad Street Licensing Group to enter new retail channels.

The sandwich franchise has appointed Broad Street Licensing Group (BSLG) to help it expand as a company and offer Subway-branded products in various food and lifestyle spaces. As a leader in international brand licensing, BSLG has supported businesses to implement additional revenue streams for a quarter of a century.

BSLG is an established food and beverage brand licensing agency, and has won several impressive accolades over the years. In 2019, it was recognised with the ‘Best Licensed Products’ prize in the Licensing International Awards’ food and beverage category. Plus, it has repeatedly won the ‘Best Licensing Programme’ award for the work it has completed in the casual dining sector.

Subway is just one of the high-profile brands to partner with BSLG, as the group has previously worked with Burger King, Playboy, Unilever and Guinness, among other leading businesses.

Mike Kappit, Subway’s Chief Operating & Insights Officer, is excited to welcome this new phase for the franchise:

“Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways. With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”

Bill Cross, Senior Vice President of Business Development at BSLG, described the journey ahead.

“Subway is an iconic brand known throughout the world for customised, delicious subs made with quality and fresh ingredients. Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”

Are you interested in joining Subway’s pool of 20,000 franchisees and launching your own branded sandwich store? Head to the business’s profile page, linked above, to find more information about the investment process.