Auntie Anne’s expands ‘heat and eat’ offering

Auntie Anne’s has launched its ‘heat and eat’ pretzels in the Philippines.

The takeaway franchise sells a wide range of different pretzels, snacks and drinks to people out and about. But fans of the brand can now create its iconic pretzels without leaving home. Its convenient food packs come frozen, and buyers can warm them in under five minutes.

Auntie Anne’s launched the ‘heat and eat’ food packs on the 4th April in the Philippines. Customers will be able to buy the pretzel version, which includes three ‘original’ pretzels and three ‘almond’ pretzels, or the nuggets selection, containing some of the franchise’s smaller snacks. Both options cost P400, which roughly equates to £6.

Customers in the Philippines will be able to get their hands on Auntie Anne’s frozen food packs from the brand’s kiosks in a number of different locations. Alabang Town Centre, Greenbelt and Robinsons Magnolia are just three of the sites selling the ‘heat and eat’ pretzels. Philippines-based customers can also order them for home delivery, store collection and mall curbside pick-up.

Auntie Anne’s is even offering customers a 20 percent discount when they order their pretzel pack through its website (www.auntieannes.com.ph). But you can also make your order through GrabFood, which connects businesses with customers.

The growth and success of Auntie Anne’s ‘heat and eat’ packs are just part of the brand’s wider international expansion efforts. It’s currently on the lookout for savvy entrepreneurs who have a passion for its soft pretzels and a commitment to the brand, to set up new stores across the globe. Take a look at the Auntie Anne’s page here at Point Franchise to find out more about investing in the business and becoming a franchisee under the company.