Wok & Go Lands In Ellesmere Port Town Centre
Debra-Derieux Matos, writer
Wok & Go noodle bar franchise will soon be coming to Ellesmere Port centre.
The popular noodle bar chain franchise Wok & Go has acquired planning permission to open its first franchise in Ellesmere Port. The locale that formerly housed Cheque Centre in Marina Drive will soon undergo refurbishments and become home to the Asian inspired takeaway.
The Cheshire West and Chester Council has granted Wok & Go franchise group the compulsory change of use planning consent to get the outlet up and running in no time. Before this can happen, the company must submit a request for an approved scheme that controls the emission of fumes and odour from the premises as well as noise caused by the extraction equipment. Ellesmere Port’s new Wok & Go restaurant will be open from 11am to 11pm from Monday to Sunday and public holidays. This will be the first Wok & Go eatery in Chester, with outlets in Foregate Street and Northgate Street and in Liverpool, Birmingham, Leeds, York, Nottingham, Hull, Cambridge, Norwich and Cardiff.
With headquarters in Grange Road, Newton, the company’s website reads: “We have already opened franchises across the North West, North East, Midlands, Wales and South of England, and are continuing to expand our franchise brand in these regions and internationally.”
“We use our own recipes, with all noodles cooked to order from quality and fresh ingredients in an open kitchen. Our range is complemented by our delicious rice dishes, salads, soups and Asian ice creams. The concept fits within all main UK and international food service consumer trends: health, convenience, the quest for variety, speed, theatricality, and the popularity of Asian food.
“It is an eat in, takeaway and delivery business model, meaning multiple revenue streams are available and it is also a de-seasonalised business. Our brand attracts many different target groups including: students, shoppers, office workers and families.” It continues.
The Wok & Go concept was born in Chester and was the brainchild of founder Des Pheby who brought his inspiration of oriental restaurants in New York to life for the first time in 2008 serving fresh, Asian fusion food that blends ‘the best in Thai, Malaysian, Indonesian, Chinese and Japanese cuisine’. One of the fastest growing noodle bar chains in the UK, Wok & Go franchise has 22 sites and many more to come.
Debra-Derieux Matos, writer