Wafflemeister launches £1 waffle

Wafflemeister releases its brand-new waffle lollies for children and adults alike.

Wafflemeister has released a brand-new treat for customers who can’t quite manage a whole waffle. Made using its world-famous Liege waffle recipe, which uses dough instead of traditional batter for a more decadent waffle, the bite-sized treat is the food franchise’s newest release.

For just £1, the new ‘wow lolly’, or a quarter size American style waffle on a popsicle stick, is a perfect way to indulge in the tasty treat without breaking the bank (or the diet). It’s also a fantastic choice for little diners who can nibble their waffle straight from the stick instead of being hampered by a knife and fork. Customers can choose from either Belgian white, dark or milk chocolate or Nutella to dip their waffle in and can top the snack off with sprinkles or mixed nuts.

It’s great news for vegans too, as Wafflemeister has also made the new addition available in its vegan waffle recipe so that every customer can enjoy the portable waffle. Sadly, the wow lolly isn’t available in all of Wafflemeister’s 14 UK locations, but customers can still enjoy the franchise’s extensive menu. With choices such as sweet or savoury topped American waffles, sweet or savoury filled crepes, gelato and thick and creamy milkshakes, there are still plenty of delicious options for customers to treat themselves to.

After opening its first store in the UK in 2009, Wafflemeister has now expanded internationally. With locations in places such as Saudi Arabia, Qatar, the UAE and Bahrain, customers across the globe can indulge in a decadent Liege waffle which has been perfected for over 50 years. Selling millions of waffles every year and so many spindle-spun shakes that they’ve become almost legendary in their own right, Wafflemeister has become a hugely popular franchise and continues to grow year on year.