Trulawn promotes a recession-proof business model

Trulawn has released statistics demonstrating its business model can cope with economic crises and continue to provide value through the pandemic.

The management franchise, which specialises in providing artificial grass, has experienced a 23 percent increase in sales enquiries since May compared to the same period in 2019. While many industries have struggled, the artificial lawn sector is performing well, despite current economic conditions. In fact, experts believe the market will continue to grow by 10 percent every year over the coming decade.

Even Trulawn franchise units established fairly recently are thriving. The brand’s Aberdeen branch opened in June this year and has already seen an impressive response from customers. The franchisees said,

"We hit the ground running in June 2020. We have had over 150 sales leads and our conversion rate is sitting around 30 percent. We are fully booked."

Trulawn is one of the UK’s leading artificial grass installation brands and draws on more than a decade of industry experience. It works with domestic and commercial properties, as well as schools, giving people the chance to enjoy their outdoor space all year round.

Now, the franchise is ready to take applications from investors who would like to launch a robust business. According to Trulawn, franchisees who manage four installation teams and work at just 60 percent capacity can expect to turn over around £1.5 million with a 38 percent gross margin.

Those who choose to invest will benefit from Trulawn’s business start-up package, which includes comprehensive training and support. Franchisees also have the chance to incorporate extra revenue streams into their unit with the franchise’s ongoing maintenance services, Trulawn Refresh and Trulawn Refresh for Schools.

You can find out more about joining this high-performing franchise when you visit its profile page, linked above.