Trulawn Artificial Grass Franchise

£16,995Minimum investment

£846,675Expected revenue after 2 years

Management franchise with high earning potential

Trulawn Artificial Grass Franchise Opportunities

Trulawn Artificial Grass Franchise For Sale

Buy a Trulawn Artificial Grass Franchise

Open a Trulawn Artificial Grass Franchise

Trulawn sells and installs artificial grass to the domestic, educational and commercial sectors. The franchisee will manage surveyors and installers as they fit and distribute 1000’s of square metres of artificial grass each year.

Franchise Concept & Key Figures

Franchising details

Trulawn was started in the south of England 11 years ago. Two friends joined up to launch a business installing putting greens but ended up finding a huge demand for domestic artificial grass lawns and so branched out into that market. Within 3 years they had a 7 figure turnover and haven’t look back since.

In 2020 Trulawn launched their first franchises and is now looking to take over nationally as the biggest name in artificial grass. Sales have been up 212% this year over last.

Trulawn install artificial grass in private houses, schools and playing fields and offer a maintenance service all year round. Installing over 150,000 sq.m. of artificial grass each year.

Trulawn offers a wide range of artificial grass at competitive prices to suit every budget. The distinctive Trulawn Luxury product is a 100% polyethylene grass with a ribbed yarn which breaks the reflection of sunlight; this helps to reduce glare and extend the life of the product. With average wear our products can last up to 15 years!

Constant research and development into environmentally aware materials has produced exclusive products such as our 100% recyclable artificial grass – we are the only company in the uk to supply it!

We pride ourselves on our exciting range of premium artificial grass and first-class service from survey to professional installation. Our Franchisees will benefit from our premium products, constant development and our experience.

Customers can be sure of the best artificial grass prices and installation costs, and a maintenance programme to ensure that the product remains in good condition.

Franchise costs and details

Upfront fee : £16,995

Operating fee : 6% year 1, 3% year 2 onwards

Advertising fee : 4%

Minimum Households per Territory : 5000

Royalties : Nil

Total investment : £18,000

Franchise premises required : No

Funding support : No

Business type : Franchise

Training and support

You will be fully trained in all aspects of owning, operating and marketing a Trulawn Franchise. The training will be comprehensive and on-going as the success of Trulawn is directly linked to the success of our franchisees.

The initial training will take place in the training facility at the Trulawn Academy and in the field with senior Trulawn staff. The cost of training is included in the Franchise package fee. The initial training will cover:

Marketing & Managing the Business
Sales processes to domestic and commercial customers
Installation & aftercare methods

As part of the on-going support services you will offered expert sales and marketing advice as well as technical help. An experienced business support manager will regularly visit you to help you develop your franchise business to its full potential.

Brand's history

Launch of the concept

Last opening date

Outlets

Artificial grass has evolved from being a stiff, scratchy, unconvincing substitute into a high quality and realistic alternative to a grass lawn. The enormous improvement in quality, especially over the last ten years, has led to its growing popularity as people weigh up the benefits of no mowing, no watering and no mud with its high maintenance counterpart, grass.

Fans of artificial grass will know how pleasant it is to look out on a lawn that never gets dirty and can be enjoyed all year round. Even in winter the artificial lawn mantra of ‘no more mud’ rings true.

Having noticed a surge in demand for artificial grass Ian Parry and Ritchie Stewart decided to launch a business based around a sport they love – golf. After recognising that the demand for domestic artificial grass was much greater than putting greens they expanded into this market.

Ian the owner of Trulawn commented - “The business has been grown quite literally from the ground up with a minimal investment. Initially we had a single installation team whilst I would manage all sales and marketing functions which enabled the business to grow quite quickly.

Having run the business for a decade we effectively set up the Trulawn ‘template’. Having completed hundreds of domestic and school site surveys we have refined the process over the years and can help transfer all this knowledge to new franchisees.”

Ian had 18 years sales experience in the B2B sales environment prior to setting up Trulawn which have helped foster the sales led and customer service focused culture that Trulawn is based upon.

Ritchie is the other founder of Trulawn. From the outset he has installed the lawns and been responsible for training the new installers. As the company grew he became more involved in the whole operations of Trulawn. Ritchie comments “there have been some big challenges along the way but with the team we have around us we have overcome them”.

As a self- employed plasterer for nearly 20 years Ritchie’s attention to detail has always been paramount and this has been the DNA that Trulawn installers work to.

Join us

Become a franchisee in 3 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

Is our franchise right for you?

Discover the strengths of the ideal candidate to join our franchise:

We require every Franchisee to commit to continually developing their Trulawn Franchise. Your role will be to cultivate your Trulawn Franchise to optimum levels, maintaining the high professional standards we have set and operating in accordance with the standards of quality as set down in the Franchisee’s Operations Manuals. You must be willing to operate your business under our full business format system and to adopt any new methods or products as they are introduced. When recruiting we will look for the following attributes:

➢ A hunger to run your own successful business and a high level of business acumen

➢ A logical and organised way of working

➢ The ability to effectively market the Trulawn Franchise

➢ The ability to recruit and retain suitably qualified staff

➢ Ability and willingness to implement our model

➢ Prepared to listen to advice and guidance

➢ Ability to work within a predetermined system

➢ Adequate business funding

➢ Agreeable personality with good social skills

➢ Commitment to delivering and maintaining high quality client care

➢ Attention to detail

➢ Ability to prioritise

➢ Strong communication skills

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Digest our latest news

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Published at 27/04/2021

Trulawn launches three new franchise locations

Trulawn is excited to welcome three new franchisees across England as part of its expansion efforts.Trulawn has always been able to offer its artificial grass installations across the UK, with a site in Leeds, as well as a HQ covering London and the South East.