TRIB3 investors pledge significant funds to support the brand’s unprecedented expansion

TRIB3 has received further financial backing as it continues to dominate the global boutique fitness franchise market. We reached out to the investor and board member Jordy Kool and CEO of TRIB3 Kevin Yates for comment.

TRIB3, the fast-growing global boutique fitness franchise, has seen significant further investment from its board-level backers to expedite expansion globally. For example, Non-Executive Director, Jordy Kool, has considerably increased his stake in the organisation through his investment house, Iron Asset Management, after partnering with the brand in the summer of 2021, joining the board in an advisor capacity.

American and European expansion

This investment means TRIB3 can continue to increase its fitness footprint across the globe with a particular focus on America and new European territories. Namely, preparations are well underway for entry into the U.S and two locations in Amsterdam, the Netherlands. This exciting international growth strategy is a testament to the success of TRIB3 and an undeniable argument for new franchisees to partake in their success. In fact, this global expansion was planned for some time with the recognised business mind and CEO Kevin Yates at the helm.

Who is the investor?

Jordy Kool is a highly-experienced investor, board member and strategic advisor, having led and scaled several major businesses predominantly in IT, telecoms and media, including the Infotheek Group, which he expanded internationally into a $1bn dollar company across 25 countries. He was appointed as co-CEO by Urban Gym Group in January 2021 to support the delivery of significant expansion plans for its existing brands and diversification of the portfolio. Whereas, in Q3 2021, he also joined the TRIB3 board as Non-Executive Director after committing to invest in the expansion of TRIB3 across the Benelux territories.

We reached out to Jordy and Kevin for comment.

“Since joining the TRIB3 board almost a year ago", Jordy says, "I have seen first hand the capabilities of the team and the strategy behind the brand which has been a huge factor in its rapid growth. I’m delighted to be a part of this fantastic board and to be able to help drive the next phase of international expansion.”

Kevin Yates, CEO of TRIB3, adds, “TRIB3 has everything for both fitness enthusiasts and investors. It has proven and broad consumer appeal and a truly scalable business model and it continues to have the backing of a world-class board and team of investors. It is such an honour to have Jordy on the team and I am really excited with what’s to come in this next stage of growth as we continue to expand across Europe and get ready for our U.S. entry.”

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The team is on track to reach the milestone of 100 locations across more than ten international territories. TRIB3 even mentioned that advanced deals for new countries will be announced soon.

In the meantime, you can reach out to TRIB3 directly by clicking the orange button below. To become a new franchisee of TRIB3 investment varies based on the size and location of your facilities, but expect a minimum of £130,000 with additional franchise fees of £35,000 incl. VAT.

Contact TRIB3 Here