The Wheel Specialist Founder and CEO discusses the franchisee journey

In a recent video, Ginny Murphy discussed the transition that all The Wheel Specialist franchisees go through after investing in the wheel replacement and repair company.

Ginny described, in this video, “the transition from working in the business to working on the business”. She explained that immediately after making an investment and becoming a franchisee, it was all about getting to grips with running a Wheel Specialist location, from the admin responsibilities to the required technical proficiencies, all the way to the marketing practices. According to Ginny, even after a comprehensive initial training programme, “that takes time - time to actually get the confidence to know the areas”.

But after this comes another phase, and a transition that turns a franchise of The Wheel Specialist from functioning to thriving. Once you know exactly what you’re doing as a franchisee with the car franchise and you’re confident in your work, “you need to move into working on the business”, doing things like “increasing the sales, increasing the volume, streamlining the logistics and process”.

At every stage of the process, Ginny and the franchisor team are ready to support The Wheel Specialist franchisees. In her words, “We spend time with you as an individual franchise owner, and we look at putting plans in place which can help you, by showing the best practice to do that.” More practically, The Wheel Specialist assists its franchisees with technician training and internal recruitment support, “all free of charge”.

There’s always room to grow and progress as a franchisee with the country’s leading alloy wheel repair, refurbishment and customisation franchise, and Ginny exemplifies this. If you’d like to become a franchisee with The Wheel Specialist, you can make a minimum initial investment of £60,000, with franchise fees of £44,997 and a total investment cost of £160,000. Find out more about the franchise via its profile page, linked above.