TaxAssist Accountants wins big

TaxAssist Accountants has won ‘Best Franchisee Marketing Support’ award at prestigious event.

TaxAssist Accountants is delighted to have won the ‘Best Franchisee Marketing Support’ at the Franchise Marketing Awards 2020. The bookkeeping and accounting franchise beat 11 other leading brands to the mark and the judge praised the “well deserved” win in the competitive category.

So what helped TaxAssist Accountants secure the win? Well, the franchisor has made a substantial financial investment in its brand awareness budget and increased the marketing support measures throughout the pandemic.

These additional features included more frequent social media posts and client guidance using key government announcements. Over a million emails were sent to clients on behalf of the franchise network!

This is as well as a COVID-19 Business Support Hub on the website to share news, articles, videos, webinars and Q&As.

Its entry also emphasised other ways that the brand set its network on the road to success. This included:

• National lead generation service
• Centralised email service
• National and local social media activity
• Local marketing advice and planning
• TV and digital advertising

James Mattam, Group Business Development Director, commented:

“We are absolutely thrilled to have won this prestigious award in a highly competitive category against other well-known and successful brands. This is a real reward for all of the fantastic teams at the Support Centre who have pulled out all the stops to maintain truly outstanding levels of marketing support through these unprecedented times.

“Our franchisees and their clients always come first in all that we do. We wanted to ensure our clients could access grants, funding and furloughing support quickly and have one less thing to worry about.”

Take a look at the TaxAssist Accountants profile page for more information about the franchise opportunity.