Subway Makes History With Sponsorship Of The Big Bang Theory

Channel 4 recently announced some very big news. The Subway brand will be the first in the history of quick service restaurant franchise giants to sponsor an award-winning smash hit TV series.

That’s right. The Subway brand is sponsoring The Big Bang Theory prequel series Young Sheldon on E4! From Thursday, 1st of February one of the world’s largest quick service restaurants will be bringing to your TV screens the award-winning US smash hit. The partnership includes the sponsorship of a brand new The Big Bang Theory prequel series with a Young Sheldon on E4 and it will run for 12 months. Subway is the first quick service restaurant to invest in a TV sponsorship with Channel 4 and the deal extends to All 4 and repeat shows on E4.

The Subway brand has created four different ads, produced by creatives at McCann London, that explore themes of space and science to remain aligned with The Big Bang Theory’s DNA.

With series 11 averaging a colossal 2.3 million viewers per episode and counting with 23% of the digital channel’s key demographic, ranging from 16-34-year-old, The Big Bang Theory is by far E4’s most popular show.

Chanel 4’s partnership controller, Rupinder Downie, commented: “The Big Bang Theory provides the perfect environment to showcase the Subway® brand to E4’s biggest 16-34-year-old audience right across the year, with fans looking forward to the much-anticipated launch of Young Sheldon.”

Marketing Director Subway® UK & Ireland, Sacha Clark, added: “We are really excited to be working with Channel 4 as sponsors of The Big Bang Theory through 2018 and beyond. It’s a programme with a large and dedicated fan base, and with the launch of Young Sheldon it is going from strength to strength.

“Tonally the show is a great fit with the Subway® brand, with research showing that it is one of the most popular programmes among our customer base. We are confident that through this association we will drive brand affinity and deliver our key messages consistently and with impact over the next 12 months.”