Subway launches cheeky lunchtime love advert

Subway Down Under has launched a new tongue-in-cheek ad that shows people falling in love with lunchtime again.

Subway has unveiled an amusing new advertising campaign that shows people falling in love with lunchtime thanks to its range of brand-new, delicious sandwich fillings.

The new adverts, which have been rolled out across the whole of Australia, showcase some of the tasty new options on Subway’s menu. One of the scenarios shows a man having a romantic dinner with his other half. He reaches down for something and his excited girlfriend thinks he’s about to propose. However, he’s got the hots for something else, as he pulls out the brand-new Moroccan Falafel sub that’s packed with richly flavoured falafel and a creamy herb sauce.

The funny adverts will run on television channels and radio stations across the country, as well as across the sandwich franchise’s social media pages and in its restaurants. They’re the creation of Sydney based agency J. Walter Thompson and executive creative director Simon Langley explained the inspiration behind them.

“Aussies are passionate about Subway but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”

Kate Brody, marketing director for Subway Australia and New Zealand, added:

“We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations. This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests fall in love with lunch again.”