Recognition Express launches first rebranding since 1979

Recognition Express has been in the B2B business for over 40 years. It’s helped many companies recognise achievements with clothing and assorted badged, appreciating the worth of employees. To signify a new era for the franchise and brand, it’s decided to upgrade its logo.

During a conference held in September, Recognition Express unveiled the new logo it would use going forward. The company made the new symbol public on 1 January 2023. It holds some of the former colours and imagery, but with bold new tones and an improved tagline.

Chris Masters, the Recognition Express managing director, explained his thoughts on the new logo:

“When we set up the UK franchise for Recognition Express, we inherited the name from the American master licence holder. What it meant in the 1970s was ‘quick badges’, but whilst we’re still market leaders for identity products, we’ve come a long way since then. During our rich history, we have continued to innovate, moving away from being a single product supplier to becoming the branding consultants we are today.”

One of the key changes in the tagline is the inclusion of the word ‘partner’. It was important to Recognition Express that clients feel like it’s sharing in the success of all ventures going forward. Moreover, it wants all employees and shareholders to feel appreciated for their efforts. The new logo also has three orange bars in the E, reflecting a similar theme to the previous imagery.

The company is ready to take 2023 and beyond by storm with its new branding, and it wants to take successful franchisees with them. If you have an interest in starting a business that shows appreciation and awards in the B2B sector, the time to contact Recognition Express is now!