Recognition Express highlights the effectiveness of old school

Recognition Express has shown how effective traditional marketing methods can be when it comes to securing new customers.

As most of us spend so much time online, many businesses automatically choose digital methods to get the word out about their business. The B2B franchise said:

“Yes, we live in a digital world. As such, online marketing seems to be the ‘flavour of the month’ when trying to attract new business. With so many marketeers focusing their efforts online, the power of promotional products is sometimes overlooked or deemed to be ‘old fashioned’. Unfortunately, anyone who has abandoned the practice of sending out well targeted promotional products is missing out.”

Recognition Express shared some interesting statistics that show how physical promotional products can have a much longer-lasting impact on those who receive them. It explained:

“Research shows that 60% of people keep a promotional product for two years and 53% of customers use a promotional product at least once a week. That means your brand is sitting in front of someone longer than a simple PPC ad or pop-up on a website!”

The franchise also outlined how promotional products can work well alongside digital solutions to create a well-rounded marketing campaign that reaches more customers than ever before.

“Used in conjunction with branding strategies, promotional products are everywhere in the hopes of grabbing the attention of customers and, with the help of companies like Recognition Express, getting people to talk. With the ability to brand almost anything, from tech products to simple office desk items, promotional merchandise has come a long way and is now a timeless way to advertise your brand, enhance your marketing campaigns, and create endless opportunities.”

Fancy becoming a Recognition Express franchisee? You can find out lots of information about this incredible opportunity, including how much you need to invest, on its client page above.