Promedica24 appoints new sales director and board member

Promedica24 has welcomed a new sales director and board member into its network.

Darren Houseden will join the franchise, bringing with him two decades of experience supporting business development in the home care sector.

In the past, Darren has nurtured high-level strategic partnerships across the public and private sectors, and managed a network of franchisees, as well as sales and communications teams. He has also run a business consultancy firm and held senior management roles in the care industry.

As Promedica24’s new sales director, Darren is tasked with developing and implementing a sales strategy, establishing partnerships with businesses in other sectors and attracting new customers.

Darren said,

“I am delighted to have joined Promedica24, and I am looking forward to cementing its place as the go-to live-in care provider in the UK. As the sales director, my priority is ensuring that we provide the best care solutions to all families that look for at-home support and assistance for themselves and their loved ones.”

He commented on his new role at Promedica24:

“I am committed to working together with our current partners and developing new regional and national partnerships, and the best-in-class franchise system to ensure people across the whole of the country have easy access to high-quality, personalised and affordable care in the comfort of their own homes.”

Darren is also committed to helping the senior care franchise lead the way when it comes to providing care. He explained,

“Being a specialist live-in care provider with an outstanding approach to each client and the unique range of services, Promedica24 is very well positioned to lead the change in the UK care sector by raising the profile of the care profession and making live-in care the default care option for vulnerable people and their families.”