Ovenclean reveals shiny new logo

Ovenclean has released its new logo, which was created to better reflect the brand’s franchisees and customers.

While the previous logo was entirely blue and featured the strapline, “The original oven cleaning specialists”, the new design introduces a pink tone, as well as a new slogan. “Less grime, more time” was first introduced as a strapline back in 2019 as part of a social media influencer campaign. According to Ovenclean’s Marketing Manager, Rebecca de Chair, it “better communicated the benefits of the service”, so, after it generated good results, the team officially replaced the old phrase.

The new logo also has a more contemporary look, with clean, crisp lines, more eye-catching colours and “friendlier” lower-case letters. But, to retain familiarity and continuity between the designs, some elements of the old logo have been preserved, including the ‘swoosh’ of the ‘V’ in Ovenclean.

Rebecca said:

“We’re hugely proud of the success that Ovenclean has achieved for more than a quarter of a century. In that time, the Ovenclean logo and branding has changed very little, yet the world around us has changed at a phenomenal pace – especially in the last 12 months.

“Given this, and to keep up with ever-changing tastes and styles, we felt it was time for a refresh. Our updated logo feels more modern, friendlier, and we believe better appeals to our customers and franchisees.”

The new brand logo has been welcomed by those across the oven cleaning franchise’s network:

“We’ve had a great response internally from our network of specialists and employees at Head Office, and we’re now keen to see how this update is received by our customers. Our hope is that it truly engages with our audiences, making Ovenclean an even more memorable brand for those who use our services.”