My Window Cleaner adapts and thrives

The franchise has been making alterations to its business model throughout the lockdown period.

My Window Cleaner has been looking back at Charles Darwin’s work as it focusses on adaptability. As the window cleaning franchise knows, it’s the businesses who are most willing to adjust and build on their model that stand the test of time.

Budding franchisee Gareth from Newport was ready and raring to go just before the COVID-19 pandemic hit. As the global situation worsened, the franchise team at My Window Cleaner were forced to pause their marketing campaign and introduce a brand-new online portal. So far, it’s won the business 58 new customers and £3,405 in revenue.

As a result of the coronavirus pandemic, My Window Cleaner also reconsidered its leaflet distribution methods. The franchise transferred the responsibility from a third-party company to the Royal Mail, which was experiencing a drop-off in the number of businesses using it for leaflet circulation.

Thanks to My Window Cleaner’s proactive approach, the company gained 51 regular customers. This meant the franchise saw a great return on its investment, and the team were able to savour a celebratory pint or two of Welsh Brains beer!

At a time of global economic uncertainty, Gareth’s business launch could have been difficult. But, with the help of the My Window Cleaner franchise team, it surpassed its start-up goals. In one week alone, he made £1,400 – more than a pilot franchisee in Canterbury made in a month.

My Window Cleaner has also seen great successes across its network. In fact, it has welcomed, trained and launched four other new franchisees while the UK has been in lockdown. Meanwhile, franchise partners who were already up and running have built on their businesses. Alan from Canterbury has added vans to his operation and developed a network of more than 600 customers, while Josh in Bournemouth has beaten his highest ever weekly revenue.

The highly adaptable franchise is always looking to the future. Gareth said: “Here’s to many more records, hopefully the next wave of franchisees can break them working from our experiences.”