GreenThumb Launches LawnLove Rewards to Thank Loyal Customers

This innovative initiative offers members exclusive access to over 300 discounts and deals across popular retail, fashion, travel, entertainment, and hospitality brands, adding even more value to their lawn care experience.

The loyalty programme is available through GreenThumb’s My.GreenThumb portal, launched earlier this year to streamline customer interactions. The platform allows customers to manage their accounts around the clock—whether booking treatments, scheduling visits, paying invoices, or redeeming rewards. A standout feature of LawnLove Rewards is its referral scheme, where both the referrer and the new customer each receive a £10 credit as a token of appreciation. Paul Edwards, Managing Director of GreenThumb explains :

At GreenThumb, we believe in rewarding our loyal customers for their continued trust and support. That’s why we’re thrilled to introduce LawnLove Rewards, our premium loyalty and rewards programmeThis new concept is another example of how GreenThumb is pioneering innovation in the horticultural sector and continuing to provide a world-class customer service that is unified and engaging for all users. Our customers are the heart of our business, so by offering this programme we are now able to tangibly thank them for their allegiance in using our services, many of whom have been with us for over 10 years.

Driving Success for Customers and Franchisees

LawnLove Rewards has already proven popular, with over 11% of active users redeeming offers within the programme’s first month. Customers are embracing the wide variety of savings available, while GreenThumb’s 220+ franchise partners are seeing opportunities to strengthen relationships and grow their businesses.

Adrian Harkin, a franchise partner at GreenThumb Notts North, shared his enthusiasm:

This rewards programme has been a hit with our customers—it’s a brilliant way to show our gratitude for their loyalty. Just this week, a new customer referred their neighbour, and now both are enjoying the benefits. It’s an exciting development for our business, allowing us to focus on customer relationships while continuing to deliver the exceptional service we pride ourselves on.

A Growing Portal and a Greener Future

Since its launch in May, the My.GreenThumb portal has seen rapid adoption, with 51% of customers signing up in the first five months. GreenThumb expects similar enthusiasm for LawnLove Rewards as the programme continues to grow.

We’re delighted with the uptake of our customer portal too – in just five months, 51% of our customers have signed up, and we expect this same level of engagement with the loyalty programme over time. We look forward to making our services even more rewarding and continuing to help our customers achieve the lawn of their dreams added (Paul Edwards).

With LawnLove Rewards, GreenThumb continues to set the standard in customer care and innovation, helping customers enjoy beautiful lawns while giving back to those who have supported the brand for years.