Gautier Opens New Store On Kings Road

Gautier, the French manufacturer/retailer, opened its 109th store on King’s Road, Chelsea - an outstanding new venue that will be serving the high-end market of affluent West Enders.

Declared ‘the sixth biggest French city’ by French President Emmanuel Macron, West London is the perfect home away from home for the French brand. Gautier’s UK managing director, Harvey Roberts, said: “Talk about the perfect match. West London is incredibly dynamic; it is characterised by its inhabitants’ passion for good design. This attitude to design in everyday life is also found in France and it is this shared passion and appreciation for great design that undoubtedly links the Gautier shop in West London with its discerning customers.”

Gautier’s first UK helm was opened on Westbourne Grove a few years back and Roberts the reasons why the neighbourhood made such a good match for the brand: “It is an amazingly dynamic location for a store with an eclectic mix of local retailers as well as a fantastic draw for customers from across the whole of West London.”

Adapting the French style to the UK market has a been matter of spatial tailoring. Harvey considers: “There are contrasts in the look and feel of French homes and those in the UK, due in part to the typically smaller UK homes. There are, however, also regional differences across France and indeed the UK; a London loft space will be as different from a Cornwall bolt-hole as a Parisian apartment.”