FiltaFry cooks up European success
Sophie Cole, writer
FiltaFry’s European operation moves another step closer to joining German Franchise Association with Igenda approval.
Ahead of this year’s international Franchise Expo in Frankfurt, where FiltaFry Europe will present its unique franchise concept to potential new members of its business, the fryer management franchise has had reason to celebrate.
FiltaFry has been awarded the Igenda seal of excellence and membership of its excellence circle. Igenda carries out independent and anonymous surveying of companies’ franchisees to genuinely ascertain how happy they are within the company. Evaluation criteria includes how franchisees feel their franchisor affords them future sustainability, competitive advantage and support from head office and the van-based oil cleaning franchise scored top marks from all of its franchisees.
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The Igenda approval will also help with FiltaFry Europe’s application to become a full member of the German Franchise Association, which is the ultimate seal of approval and demonstrates to potential franchisees that a business is ethical, profitable and responsible.
Jos van Aalst, Managing Director of FiltaFry Europe, expressed the company’s delight at receiving yet another seal of approval. He said:
“It is yet another demonstration of the fair, transparent and personal communication that exists between headquarters and franchisees. This is one of the company’s most important goals and benefits from a lot of personal commitment and passion from all participants. Through this seal and the vote of confidence it inspires, we hope that we can welcome many more partners who, in the spirit of bringing more sustainability to the restaurant and catering industry, will enjoy establishing the FiltaFry system throughout Europe, raising its profile and above all, earning good money doing so.”
With more than 5,000 customers every single week, FiltaFry has recycled over a quarter of a billion litres of cooking oil and is continuing to grow its global presence as the world’s number one total fryer management franchise.
Sophie Cole, writer