FASTSIGNS explains how great signage makes a festive difference

For companies looking to set themselves apart this Christmas season, the sign franchise with over 500 locations recently shared why strong signage can be such a huge business boost.

Obviously, FASTSIGNS is passionate about all things signage, and that passion only increases over the Christmas New Year period, in which the sign franchise feels its services are more important than ever. Effective visual communication in December in particular will help companies to stand out, says the franchise, and this is because:

• Sales and savings can be signposted - “From hanging signs to window graphics and festive cut-outs, retailers can entice customers by visually communicating any deals or shipping discounts. A-boards can also grab the attention of passers-by.” Plus, “Banners and banner stands can also assist with your communication strategy this festive season.”

• Festive season foot traffic can be directed - “With very little time and a need to move quickly through a shopping space, retail establishments can set themselves apart by incorporating signs with their customers top-of-mind. Stanchions can assist with crowd control for checkout lines while well-marked areas for different services can help shoppers move throughout the space and complete their festive needs in a timely manner. Signs can also help highlight and point the way to departments and gift sections that might be a little off the main traffic path.”

• Seamless pickup options can be clearly emphasised - “If roadside pickup or options to order online and pickup instore aren’t in your business vocabulary, it’s time to re-shape your plan. Click and collect options hit their heyday in 2020, and their popularity means they’re here to stay.” You can emphasise these pick-up options to avoid confusion with quality signage and banners.

If you’re interested in investing in this vast signage network full of marketing and visual communications expertise, you can find out more about a potential franchise agreement with FASTSIGNS via the franchise’s profile page, which you’ll discover linked above.