EweMove tempts staff away from the high street

EweMove has criticised traditional high street and other online agencies for their old fashioned or lazy practices.

EweMove has been attacking its competitors for relying on out of date and shoddy practice in a new recruitment campaign called “Estate Agency is BROKEN.”

The campaign seeks to tempt talented property sellers away from traditional high street agencies and show potential new franchisees the innovative methods EweMove is using to shake up the property industry.

It pours scorn on well-established high-street estate agencies, lambasting them for their “lacklustre services” and strict opening hours that don’t suit our always-on world. It also criticises out-of-date practices that many big names rely on, including using lists of registered buyers that keep the market stale.

The letter produced by the estate agency franchise goes for online agencies too, saying that rival Purplebricks has gained market share simply because its competitors are “lazy and apathetic”. It also criticises the higher fall-through rates and lower levels of customer satisfaction often found through online agencies, saying the public is struggling to find a good agency to buy or sell through.

EweMove appeals to ambitious individuals to join its ‘revolution’ and invites those who are sick of the state of the market to become part of its network. It says: “If you’re hungry for success and you feel frustrated by the constraints of your current business as an independent agent, or your employer if you’re working for a corporate, we want to talk. We want to work with people who share our philosophy, which means that you’ll need to be open minded enough to be challenged and jettison the bad habits in our industry.”

The hybrid online estate agency was launched in 2014 as an alternative to traditional high street estate agents.