Coffee Blue launches accessible new pricing structure

Coffee Blue has unveiled changes to its franchise package’s pricing structure to help make it more accessible for entrepreneurs who would like to start a business.

In launching its new fee system, the van-based business hopes to “reinvent the mobile coffee franchising industry”. It is reducing its franchise fee to just £4,995 plus VAT, with guaranteed cashback over two years. And there are no royalty or marketing fees to pay on an ongoing basis.

Despite the changes, the coffee van franchise will still deliver the same level of high-quality support as before.

As part of the remodel, the thriving business has also introduced a new product. Its Coffee Blue Bean-To-Cup machine gives customers the chance to create top-quality beverages in their own workplace. Meanwhile, the famous Coffee Blue Barista van will remain on the roads delivering the franchise’s products to hungry customers.

Thanks to these changes, Coffee Blue can now offer investors more choice as they launch their business unit. The franchise’s Director, Martin Jones, explained,

“We believe in making franchising as accessible as possible without the scary corporate fees. Achieving your dreams of becoming your own boss and improving your work/life balance shouldn't come at a hefty price.

"This new pricing structure will break down the barriers to franchising, creating quicker, more affordable ways to start a successful business.”

He added,

"2020 made us realise more and more people are showing an interest in starting their own business. We are hoping these plans create the 'new norm' for franchising, paving the way for more franchisors to understand the demand for more accessibility in the franchising world."

To find out more about the franchise’s investment package, visit the Coffee Blue website or email martin@coffeeblue.co.uk.