Cinnabon launches fried chicken sandwich in the US

Bakery franchise Cinnabon has introduced a unique fried chicken sandwich as part of its Frozen Breakfast Creations line.

Cinnabon is known across the globe for dishing up fresh, oven-hot cinnamon rolls. You only need to walk past one of its outlets to smell the fragrant cinnamon aromas. The bakery franchise has been hitting the headlines recently for its exciting new additions to its menu.

It’s recently announced that it will be launching a new line of Frozen Breakfast Creations that shoppers can get from grocery stores. It’s the brand’s first-ever frozen product line, so understandably, Cinnabon fans are over the moon.

To compete in the fried chicken sandwich wars, it has introduced a new fried chicken sandwich that comes between a pair of cinnamon chip biscuits and topped with cinnamon sauce. This has hit the shelves a year after Popeyes launched its first-ever chicken sandwich, which encouraged other brands to bring their own delicious innovations to the table.

Dave Mikita, President of FOCUS Brands Global Channels, the company’s licensing division, said:

People are craving comfortable, convenient meals to enjoy while spending more time at home and our licensed products are a great solution for today's environment.

Our mission is to give fans access to our brands in new, innovative ways and the Cinnabon Bakery-Inspired frozen breakfast creations line couldn't have launched at a better time — it's the perfect way for everyone from busy parents, to students and young professionals, to begin the day — not to mention they make great anytime treats!

To find out more about the Cinnabon franchise opportunity in the UK, view its client page today.