Caremark wins Elite Franchise 100 Innovation of the Year

Caremark’s Director of Marketing, Emma Scholes, and Director of Training and Compliance, Kirsty Jones, accepting the award on stage.

On Thursday 14 March, Caremark, a prominent UK home care provider, clinched the prestigious title of Innovation of the Year at Elite Franchise Top 100 UK (EF100) awards - a definitive list that celebrates excellence within the franchise community. As the winner, Caremark met the award criteria by showcasing industry-changing strategies, consistently applying cutting-edge methodologies, and establishing itself as a leader within the industry.

Having been positioned in the top 10 by the EF100 at the end of last year, Caremark was invited to the awards ceremony at Leonardo Royal, St. Paul’s in London, alongside other top UK franchises to mark their achievements. Other brands nominated for the Innovation of the Year award included Tax Assist Accountants, Subway, The Travel Franchise, InXpress, Snap on Tools and Water Babies.

The award is sponsored by BusinessesForSale.com and its COO, Saleem Anwar, presented the award on stage to Caremark’s Director of Marketing, Emma Scholes, and Director of Training and Compliance, Kirsty Jones.

Saleem highlights the reasons Caremark was crowned the winner:

“The winning brand embodied innovation with its impressive use of network wide app technology, empowering individual franchise owners to run more efficient businesses.

“Caremark also put a lot of time and love into its new recruitment videos, with individuals explaining why they love what they do. They really shed such a positive light on how our sector provides a route to a rewarding career. Truly inspiring to watch and no doubt one to inspire the industry and beyond.

“And finally, this point hit us in the heart a little, Caremark has enabled all its staff to volunteer up to five days a year to support local charities of their choice, fully paid. We thought this was a very generous allocation of paid time and just one of many initiatives allowed by an efficient operation underpinned by innovation.”

David Glover, joint CEO of Caremark, commented on the award win:

“I am absolutely thrilled that we have been recognised by Elite Franchise as innovation champions against a very strong group of franchisors. Receiving such esteemed recognition on a national level is an outstanding achievement and marks a significant milestone in our company’s history. To be recognised for innovation makes this national award even more gratifying.

“Our dedication to bringing Caremark Limited to the forefront and leading within the world of franchising has been acknowledged, and it is testament to the exceptional collaboration, dedication, and commitment of our whole team.”

The wider team at Caremark with the Innovation of the Year Award - held by joint CEOs Lisa Fyfe and David Glover.

Caremark’s joint CEO continues:

“Over the course of the past few years, we have adapted, developed, and expanded our support structure, implementing new strategies to collectively grow our businesses and to provide care to as many people as possible throughout the UK and Ireland. Our cumulative efforts to build our brand throughout the network have definitely had an impact on Caremark gaining the recognition it deserves.

“Winning this award is evidence of our collective determination to never settle for ‘good enough’. We have pushed boundaries and continually look to improve and strive for excellence. I am very proud and lucky to work alongside an incredible team and have such a dedicated network of franchise owners. This achievement belongs to us all, and I am very excited about what the future brings.”