Camile Thai Leads the Market with New Sustainability Initiative

**First of its Kind in Europe, Camile Thai Aims to Help its Guests to Reduce their Carbon Footprint with the Addition of Carbon Emission Ratings to their Menus

Innovation and Sustainability have been at the core of Camile’s business since it opened its first location in 2010 and yesterday Camile Thai launched its newest initiative to help empower customers to make better choices for the planet. The first restaurants to do so in Ireland, Camile’s Menus will now display the Carbon Emissions of each dish on their menus.

The Carbon Footprint of a dish is multifaceted, from water consumption to storage and transport. In order to create a clear, concise way to communicate these values for guests, Camile worked with a leading accessible provider of food carbon labels, ‘My Emissions’. Factoring in all the contributing elements, My Emissions have Developed an A-E rating scale based on the Carbon intensity (‘A’ signalling Low impact and E Very High).

Speaking at the launch was newly appointed MD Camile Thai Ireland Daniel Greene, who in 2015 was instrumental at Camile Thai in the development and addition of Nutritional information to Camile’s menus. “When it comes to reducing our impact on the environment, small changes can have a huge impact. By simply swapping out beef (rated E) for tofu (rated A) in our Green Curry saves more emissions than a single train journey from London to Paris. We are all much more aware of how vital it is to make positive changes and are delighted to be able to give our guests easy access to information that can help”.

From Compostable Packaging to supplying nutritional information for each dish, Camile has pioneered ways to empower guests with information and many of their initiatives have gone on to be widely adopted across the industry. Founder & CEO Brody Sweeney welcomes the continuation of this trend. “Introducing the addition of carbon ratings to our menu will help encourage change on an individual level, but it would also be great to see more restaurants across Ireland providing this information. We may be the first but hopefully are not the last”.

Carbon Ratings for the Camile Thai menu can be found www.camile.ie/sustainability. Ratings will also be added to Camile Menus over the coming months at all their locations in Ireland and the UK. More information on Camile’s Sustainability Practices is available at https://www.camile.ie/sustainability

For press enquiries, please contact Katie Stafford Noonan, katie@revolve.ie, 0879073791. Revolve Marketing & PR, 23/24 The Crescent, Monkstown, Co. Dublin, Ireland, A94 X960.

-ENDS-

Notes to Editor

About Camile

Camile Thai Kitchen is an exciting award-winning Restaurant Group, offering premium quality delicious Thai cuisine for dine in and takeaway. Camile Thai was founded by serial entrepreneur Brody Sweeney in Dublin in 2010. It prides itself on using only the freshest quality ingredients in its dishes which are then cooked to order by its team of professional chefs. The Group has seen its portfolio of restaurants grow to 45+ with locations across Ireland, NI and London with recent trials also underway in the US. Poised for further international growth, Camile Thai leads the way in food innovation, technology and sustainability and is Ireland’s first takeaway food brand to develop 100% compostable packaging, to offer calorie counting on its menus and to deliver by drone to name a few. Sourcing local produce and working with local producers and chefs is at the heart of Camile’s sustainability and community-focused goals.

Sustainability Initiatives

A member of the Sustainable Restaurant Association, Camile prides itself on sustainability, from store design to waste management and the food that’s served. Each year the team develop concrete goals to positively impact the food system including two key initiatives:

Plant Forward Menu – an unmatched vegan menu aimed to reduce the carbon impact of the food served by up to 30%

Compostable Packaging – not only are Camile’s cups and packaging beautifully adorned with artistic designs, but they are compostable too. They have also created a clear and concise guide to compostable packaging for their customers - www.camile.ie/sustainability

Camile is also in the process of phasing out all single use plastics from guest’s touch points in all stores.

Irish website: https://www.camile.ie/

Instagram: @camilethai

NI/UK website: https://www.camile.co.uk/

NI/UK Instagram: @camilethaiuk

About My Emissions

Based in the UK, award winning My Emissions believe in a world where everyone can see the climate impact of their food, so you can make more sustainable choices and are on a mission to make carbon labelling quick, simple, and affordable for all food companies.

https://myemissions.green/