British Franchise Association recognises Shuttercraft’s transformative year

Shuttercraft scooped a coveted award at the prestigious bfa HSBC Franchise Awards after a productive year.

Shuttercraft won the Franchisor Business Transformation award at the most recent BFA HSBC Franchise Awards. The accolade was well-deserved, as the management franchise business has poured significant investments into improving its franchise package.

Over the course of 2020, Shuttercraft carried out a significant review of the resources that are provided to support franchise partners. It also analysed how its business model was evolving to make sure franchise partners have the scope to develop and grow their businesses.

Franchise manager at Shuttercraft, Lisa Stead, expressed the franchise’s delight:

“The team has worked so hard over the last two years, pushing boundaries, stepping out of their comfort zones, and striving for change in order to provide the very best service to and for our network. Winning the Business Transformation award, amongst such fantastic competition, has been a massive recognition of the team’s dedication to the development of the franchise. We are incredibly proud of everyone who has played a part in getting us to this point.”

Pip Wilkins, CEO of the British Franchise Association, also congratulated Shuttercraft for its award:

“The transformation of this business sits in its franchise type, with a clear shift from an operator van franchise to a managerial franchise model. Formerly, it was very difficult for franchisees to successfully scale up the business. Since the new model was launched, 12 new franchisees have joined the network and feedback shows that the change has transformed the business. Shuttercraft deserves this award as [it has] led the way for others to take the new franchise model and follow a route to success.”

Andy Brattesani, UK Head of Franchising at HSBC, picked up on how impressive Shuttercrafts break into franchising was despite the significant risks 2020 has imposed:

“It was fantastic to hear from the Franchisor Business Transformation finalists and learn about their journey into franchising. Shuttercraft impressed the judges with its heightened focus on bespoke technology, an increase in marketing, a larger head office and more opportunities to engage as a network.

It’s been a difficult year for all businesses, so we are pleased to see members of the franchise community thriving, having adapted to operate successfully despite the difficulties thrown their way.”