BoConcept’s Partners Up With Reading Football Club
The Editorial Team , writer
Published at 18/10/2017, Updated on 07/10/2020 , Reading time: 1 min
Reading Football Club proudly announced BoConcept as their new Official Club Partner. Its Club’s Player’s Lounge at both Madejski Staduim and Hogwood Park by ‘BoConcept’ features newly inspired makeover by the iconic Scandinavian design group to help make the Royals feel at home.
The renown Scandinavian design global retail furniture chain has been in the interior design business for over 60 years, with outlets in London and Guildford, BoConcept has more than 250 sales units in 60 countries all over the world. The iconic design retailer’s commercial director, Adam Benson said: “We are looking forward to working alongside BoConcept and we were delighted with the new look design they introduced to the players’ areas at the stadium and the training ground.”
Michel Baugmgart, BoConcept’s business and contract director added: “Our homes are full of great stories and we want to help make more winning memories at Madejski Stadium by helping the Reading players feel at home. We are really looking forward to working with the Royals this season.”
BoConcept
BoConcept is Denmark’s retail furniture chain with over 250 stores in 60 countries worldwide. Passion and persistence are what move the people behind our brand.
The Editorial Team , writer