BoConcept pushes on with Asian expansion

BoConcept is celebrating the opening of new stores across Asia as part of its concentrated expansion efforts across the continent.

BoConcept has announced that its planned expansion across Asia is going well so far, with three stores opening across the continent in recent months in prime locations.

The furniture franchise has opened a new store in Kyoto, which is the company’s 16th store in the country of Japan. The location opened in March and has seen plenty of excited customers visiting to take advantage of BoConcept’s stylish, functional and affordable Danish furniture for every room of their home.

It’s also celebrated new stores in Zhengzhou, in the Henan Province of China, the 24th in the country and Ho Chi Minh City in Vietnam, which is the sixth store in the market. Both stores opened in May and have already welcomed lots of people through the doors. It’s hoped that more budding franchisees across Asia will see the success of the newly opened stores and be inspired to bring a BoConcept branch to their local area.

BoConcept has more than 300 stores spanning 65 countries, but it’s hoping to more than double its number of locations in the next few years. Part of this expansion plan is targeting regions that are ripe for more locations, including many countries across the continent of Asia.

The furniture franchise was set up in 1952 by Danish craftsmen Aerthoj Jensen and Tage Molholm in Denmark. The two ambitious businessmen wanted to set up a company that could produce quality, attractive, functional and good value furniture that would stand the test of time. It opened its first brand store in the French capital, Paris, in 1993 and has continued to make its mark on the furniture industry all across the world.