Baskin Robbins launches monthly flavours for the new year

Baskin Robbins fans have two new ice cream flavours to enjoy in the coming months.

Ice cream franchise Baskin Robbins isn’t holding back this year when it comes to its new flavours of the month. Chocoholics will be excited to discover the Brownie Bar Mashup currently on sale across Baskin Robbins outlets, an exclusive ice cream for January 2019 combining two types of brownies - conventional brownies and blondies, which substitute cocoa powder for vanilla extract.

“Our mission is to help guests flavor every moment, and January’s offerings are here to do just that.” said Carol Austin, Baskin Robbins’ Vice President of Marketing. “Whether your resolution is to reconnect with old friends or enjoy more family time, Baskin-Robbins has something to help everyone hit pause and savor the start of 2019.”

This tasty treat will be available throughout January but brownie fans should enjoy it while they can, as the ice cream will be replaced in February by Baskin Robbins’ special Valentine’s-themed flavour.

February’s flavour of the month, called Love Potion #31, aims to hit a romantic note with chocolate and raspberry ice cream with chocolate chips and a raspberry swirl. The romantic snack is even adorned with raspberry-filled chocolate hearts for a true Valentine’s treat.

But ice cream lovers hoping to stick to healthy New Year’s resolutions needn’t feel left out. Baskin Robbins caters for all with their range of BRight Choices ice cream, which offer dairy-free, fat-free and no-added-sugar flavours including Peanut Buttery Bar Blast, Caramel Turtle Truffle NSA and Maui Brownie Madness Frozen Yoghurt. This range can be eaten from a tub or a cone, or even added to a milkshake or Cappuccino Blast.

Baskin Robbins was founded in 1945 by Burt Baskin and Irv Robbins and currently has more than 7,300 stores worldwide, across almost 50 countries. As an industry leader, Baskin Robbins boasts hand-packed, mousse-textured ice creams and pioneered the use of traditional dessert ingredients like apple pie and cheesecake.