Auntie Anne’s helps save Oktoberfest in the US

Pretzel chain Auntie Anne’s has teamed up with Samuel Adams in time for Oktoberfest this autumn.

The world’s largest soft pretzel franchise, Auntie Anne’s, is working with independent American craft brewer, Samuel Adams to offer customers a unique experience this Oktoberfest. Fans of the brands can enjoy the limited edition Oktoberfest At Home Kit in the comfort of their living rooms.

Auntie Anne’s is a takeaway franchise that is recognised across the globe for its delicious pretzels and large range of drinks. So it’s no surprise that it’s bringing Auntie Anne’s DIT Pretzel Kit to the table. But what else can you expect to see in this one-of-a-kind package that has all the essentials needed for a fantastic Oktoberfest celebration? Well, Oktoberfest-inspired recipes, themed apparel including steins and lederhosen, a “Prost from Home” playlist that has plenty of authentic tunes, and of course - beer!

Marcel Nahm, Auntie Anne's Vice President of Marketing said:

We can all agree that there is no better pairing than pretzels and beer, especially during Oktoberfest.

And since this historic celebration was cancelled in Germany and so many Oktoberfest celebrations are being held virtually in the states, we knew we needed to step in and offer a fun way for snackers and drinkers to still create an authentic experience at home. It was the perfect fit to team up with Samuel Adams to create these Oktoberfest At Home Kits. We hope fans love them as much as we do!

Auntie Anne’s is also a hit with pretzel-loving Brits this side of the pond. So if you want to read more about this fantastic opportunity to operate under a huge brand that is recognised in every corner of the globe, see its client page.