Anytime Fitness launches search for fitness icon

Anytime Fitness has rolled out its search across the Philippines for a ‘Purple Champion’ that will inspire members to get fit.

Anytime Fitness is on the hunt for its newest ambassador who can inspire people across the Philippines and has launched its ‘Purple Champion’ campaign to do so. The winner will be crowned the digital ambassador for the fitness franchise and will be tasked with inspiring people to get more active at one of Anytime Fitness’ locations.

Jap Angeles, Anytime Fitness Asia’s Regional Marketing Manager, explained why they decided to launch the search.

“We want to go beyond just celebrating the fitness journeys of our members. It’s their lives, as a whole, that we want to highlight—whether physical, mental, emotional or spiritual. The label “champion” has so much weight on it. It sounds intimidating and daunting, right? So, we want to break that and go further than the physical aspect of it. One doesn’t need to be the strongest or the fittest to be a champion.”

Jap continued:

“Fitness looks and means differently for everyone. A Purple Champion believes that every little push is worth being proud of and that here at Anytime Fitness, you have a safe place to keep trying and reaching your goals.”

Anytime Fitness has also launched its ‘fitainment’ series, which aims to bring wellness into local communities across the country by hosting a range of fun and enjoyable activities. A number of events will be taking place between the 16th of November and 1st of December, where people will be invited to come along, get their sweat on and connect with those around them.

If you’re interested in becoming an Anytime Fitness franchisee wherever you are, the franchise is on the lookout for new individuals who can join its network.