Agency Express examines key sector trends for 2022

Staying ahead of the game is one of the best ways to build a thriving franchise, andAgency Express’ ability to look forward is one of many reasons why it is so successful.

In the words of the popular estate agency board services franchise, “There can be no doubt that 2021 was a busy and hectic year for the UK’s property industry. Estate agents from across the country have had to adapt with the market and react quickly in order to keep up with the incredible levels of demand for both buying and selling property. Thankfully, this has been a big positive for the industry in spite of the challenges that have been faced.”

Agency Express continued, “However, there have certainly been drastic changes to the industry both in what is expected from estate agents and how companies are able to keep up with their competition and move with the times.” The van based franchise then detailed four of the biggest property trends gaining traction or sticking around in 2022:

1. Landlords are increasingly prioritising short-term lets - “In 2022, there will be a shift towards landlords prioritising short-term lets over the transitional longer contracts that they may be used to, and that estate agents are more used to seeing.” Short-term lets allow for regular property valuation, enabling landlords to get a rental yield that’s sensible for the area.

2. Older buyers continue to dominate the housing market - “Rising house prices have been a very beneficial thing for investors, and those who already own property. But there can be no doubt that the fact that house prices are rising higher than the rises in earnings makes it very difficult for younger people to get on the property ladder in the first place.”

3. Recruitment continues to pose a challenge - Recruiting experienced staff can be tough for estate agencies. It’s a job-seeker’s market, and “talented estate agents can demand higher wages and better benefits in order to bring their skills to a new firm”, meaning some agencies will have to change their “hiring practice” and offer “a better compensation package for their staff” if they want the best.

4. House prices keep rising - “While it is unlikely that 2022 will see higher rates of growth [than 2021], we can still expect the market to continue to grow. The fact is that property is still considered to be a very safe investment, and for as long as that remains the case, there are going to be people willing to put money into the market.”

5. New builds are becoming more and more popular - “This could be an area where we see a dramatic upswing in interest and sales. The energy-efficient nature of new build homes, as well as their lower maintenance costs, are considered to be two key areas that make them valuable and desirable for potential homeowners.”

Find out more about this well-informed expert franchise in the field of estate agency board services via its profile page, which you’ll discover linked above.