Ableworld raises awareness for Dementia Action Week

Ableworld increases its product range and staff-training for customers with Dementia and Alzheimer’s.

Ableworld recently participated in Dementia Action week that ran from 21st to the 27th May by introducing a number of initiatives to make dementia-friendly products more easily available to customers. Dementia Action week, that runs each year, was started by charity Alzheimer’s Society to try and raise awareness of the degenerative diseases.

With its wide range of products, Ableworld seeks to help disabled and vulnerable customers overcome difficulties in everyday life. By taking part in Dementia Action Week, it aimed to increase customer knowledge of dementia-friendly products available in store and online, that may be useful to sufferers and their loved ones.

The company displayed a few of the products in newspaper adverts. It also shared videos and stories of those with first-hand experience of dementia on its social media platforms to increase awareness among its customers of the difficulties of the disease. A blog post was also featured on Ableworld’s website spotlighting its support for the Dementia Friends initiative and online Dementia friendly products.

Ableworld also held information sessions for its employees to ensure they were all knowledgeable about how to best assist customers with dementia and their families. Some employees within the company have even become Dementia Champions, meaning they can run additional information sessions and educate other members of staff.

In 2000, Ableworld was founded by Managing Director Mike Williams after years of research and development. After shopping for mobility aids for an elderly relative, he noticed a need for change within the community. He devoted his efforts to creating a brand that was a world away from the pressured sales style of many mobility brands that target the elderly and vulnerable. Now, Ableworld has over 30 stores nationwide and continues to expand throughout the country.