Third Light helps drive Sixt towards online efficiency

Sixt enlists the help of Cambridge-based software company Third Light to improve its digital performance.

In a bid to eliminate complicated and time-consuming digital processes, car rental company Sixt has taken help from the software and internet services company, Third Light. Its web-based product, Chorus, reconciles digital assets in one place to create a searchable library.

Francesco Ricci, the SEO Manager Franchise for Sixt describes the complications involved in the business’ previous processes: “Sixt had no central media asset database which meant we had no way to tag media and, as a result, no easy way to find it either. There was no automated way to search for the right image, graphic or video, and as files were stored in various locations, the manual effort involved would often take a long time.”

With the Third Light software, Sixt will be able to pre-set the formats and sizes of various media and upload it on the go, from any device, anywhere. Promoting “ease, simplicity and accessibility”, Third Light contends that this will save huge amounts of time. For a car and automotive franchise as large as Sixt, with over 4,000 branches in 105 countries across the globe, an integrated digital system could positively impact work efficiency on a large scale.

Sixt was also able to upgrade its content management system, Typo3, eliminating several steps involved in manually downloading and uploading media, and instead sourcing, editing and uploading within the CMS.

Third Light’s strategy is clearly a popular one, with over 500 clients on board, including Oxford University, the United Nations, the NHS and NATO, along with various not-for-profit organisations such as the Scouts and medical research charities.

Sixt was founded in 1912 and offers a wide variety of vehicles from nine-seater cars up to 17-seater minibuses, as well as convertibles, vans and weddings cars. As a market leader, a Sixt branch can be found in most major cities worldwide.