Bella Italia raises incredible amount for charity

Bella Italia has raised a six-figure sum for the Dreams Come True charity in just a few years.

Bella Italia has been giving back to those in need as it presented a cheque to the head of the children’s charity Dreams Come True.

For the last 30 months, the Italian restaurant franchise has been raising money for the charity by donating 25p from every Lenticchie pasta dish it’s sold to Dreams Come True. It’s also held numerous other fundraising activities throughout the last two and a half years and has managed to raise an incredible £100,000.

Dreams Come True aims to make the lives of terminally and seriously ill children better by making their dreams come to life, leaving them and their families with amazing, happy memories to cherish. The money Bella Italia has managed to raise will make the dreams of around 30 young people a reality and coincides with the charity’s 30th anniversary.

Celia Pronto, Chief Consumer Officer at Bella Italia, said:

“We are delighted to be able to work with a charity like Dreams Come True. Bella Italia is a brand that believes in the importance of family and friendships and this charity really reflects our brand values. We are thrilled our partnership with Dreams Come True has been able to give young people facing tough circumstances memorable experiences and help make their dreams come true.”

Chief Executive of Dreams Come True, Richard Ashton, thanked the franchise for their efforts and said:

“On behalf of our dream recipients and everyone at the charity I want to say thank you to Bella Italia for helping us make a real difference and fulfil the personal dreams of children and young people with serious and life limiting conditions.”

The six-figure cheque was presented to Ashton at Bella Italia’s Islington site as part of the charity’s 30th birthday celebrations.