Baskin Robbins teams up with Taye Diggs to create children’s e-book

Ice cream franchise Baskin-Robbins is working with actor Taye Diggs to develop an e-book for children.

Baskin-Robbins is well known for being a leader in the ice cream industry across the globe. It’s proud to announce that it’s recently teamed up with actor and author Taye Diggs to bring the ice cream franchise’s Creature Creations lineup to life with the release of a children’s e-book. It will be called ‘The Festival of Creatures’ and accessible for free on its website.

The Creature Creations characters were launched earlier in the summer and were made up of three imaginative characters, the Unicorn, Mermaid and Monster. They made an appearance in Baskin-Robbins shops through cup designs, an edible chocolate topper and sprinkles.

The e-book is written by Taye and inspired by the playful characters. The story involves an enchanted ice cream land, sprinkle-studded paths and milkshake shores. The characters learn about the value of being kind, regardless of how different they are.

Taye said: "Giving or receiving kindness can help boost your happiness, and this story showcases that we all have that power inside of us.

"I'm incredibly passionate about this story, which has given me an opportunity to spark positivity in all who read it and tell a tale that's all about celebrating our differences. The creatures and their personalities provide the perfect avenue to tell that story in a way that everyone can enjoy."

Shannon Blakely, VP of marketing at Baskin-Robbins added:

Taye brought each of the creatures' personalities to life in this story, and he showcases the power we each have to be accepting of our differences and confident in our uniqueness.

"We hope this e-book provides families everywhere with a fun way to teach kindness and acceptance.

Read more about the Baskin-Robbins franchise opportunity on its client page.