Franchising details
Join the UK’s No. 1 Authentic Ramen Franchise
Shoryu Ramen is a Japanese fast-casual concept selling high quality, authentic tonkotsu ramen noodles. Unique in the UK franchise market, the quality of its food has been recognised and recommended by critics, media and from across the sector from The Michelin Guide, The Guardian, and The Times to Timeout.
Shoryu Ramen’s centralised kitchen and distribution facilities located in North West London, allow the franchise operation to be half the size of a typical casual dining restaurant, all maintaining product consistency, quality and reducing labour costs.
The increasing popularity of Japanese ramen and cuisine, combined with its smart business model, make Shoryu Ramen a most appealing franchise offer in today’s market.
The advantages of the Shoryu franchise:
- enormous market opportunity fuelled by the trend towards healthier lifestyles and more authentic dining experiences
- great brand enjoying tremendous reputation with consumers and the property community – 10 years proven track record in the UK
- average £30k+ turnover per week (2021)
- uncomplicated business model: half the size of a casual dining operation
- owned and supported by established international companies running 1,800 F&B outlets and a £2mn central production and distribution facility in London.
- providing outstanding support to franchisees: constant menu innovation, national supply chain, national and local marketing & PR support and franchisee training and development.
Franchise costs and details
Training and support
Initial Back Up and Support
To help its franchisees hit the ground running, Shoryu is committed to providing a truly comprehensive support package from the outset:
- 4 weeks training at its existing restaurants
- 3 weeks opening assistance at the franchisee's location
- Provision of comprehensive franchise Build and Operating manuals
- Assistance with restaurant layout definition
- Provision of equipment specs and schedule
- Optimised supply lines for food ingredients, brand decor and tableware
- Assistance with property search and lease acquisition - Provision of a location report based on local demographics data
- Coordination of the first restaurant launch campaign
- A new franchise opening will see each Head of Department - operations, IT, marketing, supply chain - directly involved in overseeing the project with their team.
Ongoing Support
To ensure its franchisees are successful, Shoryu will continue to support them every step of the way with:
- Continuous menu development
- Organisation of group purchasing schemes
- Introduction of nominated suppliers
- Ongoing analysis of the key performance indicators for each franchise business
- Ongoing updating of the Operations Manual
- Updating and maintenance of third-party and in-house EPOS systems
- Availability of telephone advice and guidance from a Shoryu Franchise Manager
- National marketing and PR planning
- Development and updating of branded promotional materials
- Design and availability of marketing campaigns that help to build repeat customer business
- Maintenance of a quality website and social media to include regular updates of franchise partner information
- Regular monthly and quarterly visits to franchised outlets for purposes of audit, review and planning
